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Green Haus 🌱

UX Research, UX/UI Design

Duration

~ 3 weeks

Tools

Figma

Adobe Illustrator

Team

Natalie Alpers

Cayti Dilley

Context

Green Haus is an app that helps users find and buy plants from their homes for pick up or delivery. Green Haus helps solve sustainability issues in the Los Angeles area by helping users easily find local plant nurseries, native plants, and small businesses. Native plants are important because they benefit native ecosystems, something important during a time of climate change.

Problem

Los Angeles community residents need a way to find plants that are native and information on how to care for them. They need help finding local plant nurseries and a way to purchase plants seamlessly because they believe that biodiversity is important.

Hypothesis

We believe that by developing an app that allows Los Angeles residents to find local nurseries, native plants, and allows them to purchase plants, we will help the plant community feel more connected and help alleviate stress of finding the exact plant they are looking for.

We will know this to be true when we see people downloading, purchasing plants, and high traffic throughout the app.

Research 🔬

While doing qualitative and quantitative research, our team found that most people felt strongly about supporting small businesses, felt like they lacked knowledge of native plant species, were unsure of where to find native or local plants, and did not know what plants were drought tolerant. Our qualitative research also showed us that Maria, and others like her, needed an easy way to learn about native and beginner plants.

87%

of people agreed or strongly agreed that supporting small businesses is important to them.

41%

of people are neutral or do not know where to go to find someone who can help them with their plants’ needs.

69%

of people are unsure or do not feel knowledgeable about plants.

36%

of people do not know what plants benefit themselves and/or the environment.

47%

of people do not what plants are native to Los Angeles.

29%

of people do not know what plants are drought tolerant.

Competitive Analysis 📋

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Personas 👥

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"I want to get into plants, but I don't know where to start or where to find the right information."

Maria

Maria has been following lots of plant influencers lately and is thinking of starting her indoor jungle. However, she has found it difficult to find the plants see she’s online, let alone from a small business. As a college student, she also can’t afford the prices of online plant companies.

  • Can't price match

  • Doesn't know where to start

Pain Points

Needs

  • A way to find beginner plants

  • A guide to nurseries in her area

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"I love plants, but sometimes it's hard to find the ones that I'm looking for."

Rudy

Rudy loves plants and has all his life. He often helps his family find plants that’ll work for their yard and has lots of experience with them. He knows a lot, but has trouble finding plants in bulk or for reasonable prices. He’s seen them all, but is always looking for new ways to care for them.

  • Can't price match, has to shop around

  • Wants to learn more

Pain Points

Needs

  • A way to find plants in bulk

  • A way to see if plants are in stock

User Flow 📱

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Style Tile 🧩

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Mid-Fidelity Wireframes ⏳

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Onboarding - Intro.png
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Home (2).png
Nursery Page (3).png
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Hi-Fidelity Wireframes ⌛️

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First Impression

After users download the app, they are given the option to sign up or log in if they already have an account.

Onboarding Screens

For first time users, they will be shown four onboarding screens telling the user about Green Haus, what we offer, and what each icon means.

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Home & Search

After the onboarding screens, the user is taken to the home page where they will see trending, recommended options, and have an option to search at the top of the screen.

Plants

Users are able to search and click on each plant, learning how to take care of them, and favorite them to keep in a favorites tabs to look at later on. 

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Account & Messaging

Users are able to message plant shop experts to ask questions and gain more exclusive plant knowledge. Their messages are kept for future use.

Ordering

Users can add plants, accessories, and other products to their cart for pick up. Their cart can hold multiple carts from multiple stores.

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Prototype 📲

User Testing Feedback 🗣️

Usability Testing

We tested 5 users and asked them to onboard themselves onto the app. We asked them to find different areas and asked them to complete tasks that we felt were crucial to solving the user problem.

Tasks

1. Find plants to add to your cart

2. Check out from your cart and track your order

3. Check your messages and talk to a plant expert

4. Browse for your favorite plants and search for a specific plant

Feedback & Suggestions

User 1: Wished there was a location button on the browse page to browse nurseries in specific locations

User 2: Wished they could just browse specifically categories/plants/nurseries

User 3: Wished they were told how the app works in the onboarding process like explaining the chat

User 4: Wished there was a nursery icon next to the plant so they knew which nursery carried that plant

User 5: Wished there was an easier way to compare prices of the plants

Refections & Next Steps

  • Create a browse option on the search page. This will come up before you type in the search, sort of like Instagram's explore page. This way they can browse just plants, nurseries, and categories when they'd like
     

  • Allow an easy location change on the profile setting for when someone isn't close to home
     

  • Include an app guide in the onboarding process to highlight the more unique features of the app

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